On the occasion of Mother’s Day, Galeries Lafayette, a French department store chain, mobilized 6 talents to highlight its gift box offer. 

The campaign was based on the highlighting of gift boxes put on sale at the retailer coupled with a highlighting of the -25% on beauty.

The campaign was accompanied by individual coupon codes proposed by the influencers. 

Regarding the results, we can observe 25 stories for 5 influencers containing 25 tracked links that generated 148,032 impressions, 7,433 clicks and €195.92 in sales.